Have you found your customers wanting more of a relationship with you, and is your blog helping achieve this? Having just spent a couple of hours in a social media seminar, this article by Michael Sheridan at Social Media Examiner caught my attention this morning on how to cultivate relationships through your blog. From the seminar last night, I learned the face of advertising is changing into relational marketing as opposed to a static ad in a magazine or on a website. Consumers want to be heard, and static ads don’t allow for this interaction; but your blog does. Here are few tips to build relationships with your consumers through your blog.
— Chellie Thompson, Cofounder, Monarch Media & Consulting, Inc.